Elaine Amphlette Reveals PR Tips to Get Your Company Noticed
2:02 PMGenerating Positive Publicity Effectively
Read the latest Elaine Amphlett blog. Elaine has been in the
PR industry for more than a decade now. Based in London, she has been helping
her clients create and maintain a positive and favourable public image. Her
work involves planning public relations and directing them, writing materials
for media releases, and raising funds for her clients’ organisations. Over the
years, she has been keeping the public informed about the various activities of
her clients.
In the world of public relations, having a good plan and
devoting enough time to it can really take you a long way. When a PR strategy
is done right, you will find that seeing a great deal of favourable publicity
for your business.
The battle to secure customer attention has become even
fiercer especially considering the number of platforms that stories and views
can be aired today. Credibility is critical if you are hoping to not just build
your business but to also earn your audiences’ trust. This is why PR can really
make a whole lot of difference and impact since it can work not only towards
creating awareness about your brand but enthusiasm and interest too.
Successful PRs are successful because they take the time to
get to know the market. You do not just want to reach an audience you want to
reach the right ones. It is when you fail to get a good understanding of what
your target audiences are when you will find that the whole effort will be just
worthless. For it to work, the message and not just the medium must be right
for your customers.
You will need to determine the specific platform your
audiences are usually engaged in too. You should know which TV programmes they
are watching or which radio shows they are listening to. Know which websites
they are visiting in order to you to craft out a campaign that is specifically
appropriate to their platform of choice. This makes it easier for the message
to get across.
You will need services products that are ready for
consumption. Once a PR campaign is started, you will find that it is going to
effectively drive customer demand. You will only end up losing both credibility
and sales when you start the campaign without a product that is ready. In
addition, it needs to work too so work first on coming up with something that
people will want and one that will be available to them when they will need it.
Tailor your story and make sure that you crystallise it too.
You want to tell your story in a way that it will be relatable. It must not
just be relevant but topical as well. You want journalists to consider it as
something newsworthy, something that is worth writing about. More importantly,
make sure that it is concise too. Encapsulate your message in a few sentences
and it will be easy enough to remember.
Find out more about Elaine Amphlett here, connect with Elaine Amphlett through her Linkedin page here and visit Elaine Amphlett Crunchbase page here.
1 comments
More people should read this. Others don't even care anymore, as long as it's publicity...they'll take it even if it's the negative kind. Awesome article Elaine!
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